Designing a website is just a part of creating a good website - because no matter how great your site looks, if it is not built, written and marketed in the right way, then you will struggle to acquire and retain visitors.
There are two primary sources of 'traffic' arriving at most websites -visitors arriving via search enginesandreferrals from other websites. A third source,direct visits, are usually the result of non-web advertising eg radio or press ads, or word-of-mouth. This happens when someone types the 'url' of the website directly into the address bar of the browser.
As search engines are most people's preferred method of finding what they are looking for, it is no surprise that many businesses and organisations want to be easily found in these systems, as being on the first page of search results for one or several of the target 'keyphrases' can lead to a significant improvement in sales leads and enquiries. However, achieving this requires significant effort and, depending on the nature of your business, can be extremely competitive...read more