Duncan Lawrie is an established niche private bank offering a range of integrated financial services that combine to create a real alternative to everyday high street banking, financial planning and investment management.
The PDMS - Digital Design team worked closely with Duncan Lawrie to refresh their online brand presence whilst retaining their core values as a traditional, relationship-led private bank. Thedeadlines for the project were tight as the launch of the new website was required to coincide with a New Year marketing campaign that the bank were carrying out.
Duncan Lawrie required an easy to use content management solution to enable their internal marketing team to edit and update their website in real time. The new website allows both current and existing clients to subscribe to newsletters and social media feeds, making it easier and more straightforward for the bank to keep clients informed and up to date.
PDMS used the Umbraco Content Management System which allowed the site to be rapidly developed in an agile environment and were able to get the site up and running in just a few weeks. PDMS mapped and migrated content from the old website to the new Umbraco site which saved valuable development time. The new site (www.duncanlawrie.com ) is also hosted by PDMS. Umbraco is a leading, open source CMS platform that powers an impressive number of international websites including corporate sites for Heinz and Peugeot as well as Microsoft's flagship www.asp.net. PDMS is an accredited Umbraco partner and our staff have undergone in-depth Umbraco training to become Certified Umbraco Professionals.
Jane Parry, Director and Head of Marketing and Business Development at Duncan Lawrie Private Bank said, 'We have been delighted to work with PDMS on this important project. Whilst digital channels will never replace the human touch for many of our clients, we all recognise the increasingly important role they play in growing our business and improving interactions with clients and contacts. This new website is a great first step and we look forward to a long partnership with PDMS as we continue to develop our digital channels'.
PDMS and Duncan Lawrie are now working together on phase two of the project which includes further enhancements and new features.