By now the impact of the social media revolution is no longer a secret – but getting it done just right and moving with the times is. The take up of social media by organisations both small and large as a key business tool, has continued to accelerate and is constantly changing. This means that marketers have to continually evolve to best interact with consumers and enhance their brand.
This greater awareness has also resulted in increased competition on social media, with marketers recognising that it’s no longer good enough to simply have a social presence, but to be proactive with what they put out on social media – by having a well-planned content curation strategy.
Consider your platform in your approach
When planning a proactive content strategy though, it’s important to remember to take note of what platforms you are using to share your content. Whilst Facebook continues to be the most dominant social media platform in terms of numbers, consumers are also opting for a range of niche platforms for different purposes - Twitter, Instagram, Snapchat, Pinterest, FourSquare, Tumblr, LinkedIn, Google+ (to name a few) - and they are all vying for attention amongst consumers.
The difference between these platforms affects the type of content marketers should push out – as they all have different conventions and demographics. For example, LinkedIn is the world’s number one professional networking platform and is primarily used for business-to-business communications, and most users are over the age of 35. Twitter on the other hand, has a much younger audience and is used by people to communicate instant, real time updates.
However no matter what platforms are being used, people today are spending a huge amount of time on them – an average of 1.72 hours per day to be precise – that’s 30% of the total time spent on the internet! This provides a massive opportunity for brands trying to communicate with their target audience.
Connecting the dots
Social media platforms themselves have also recognised the value in the role they play in content curation and dissemination, and are enabling improved content creation facilities through better advertising and creation tools. For example through mobile features, advert analytics and content management tools, content creation on these social channels has never been easier.
Recent trends positively connecting content creation with consumer satisfaction, brand loyalty and social buying is fascinating. What it also shows is how social media and content creation are together part of a much wider picture when it comes to running a successful business.
Thinking of relaunching your website? Make sure you take full advantage of having content curation features that will help you disseminate your social content!