With the explosion of digital and content marketing, it’s no surprise that having an easy to edit website as a core marketing channel for your business should be a number one priority for your company this year.
Having an easy to edit website makes your job easier – whether it’s to better communicate your products or services to your target audience, or to make your company stand out as a voice of authority within your sector. Having the ability to quickly and easily edit, manage, add to and delete your online content, tone of voice, value offer and online company communications is priceless in this digital age. With easy to edit websites, you can control all of your content - anytime, allowing multiple users access at no extra cost and ensuring that even non-technical personnel are able to effortlessly control the copy on your website.
Considerations for an easy to edit website
When considering a new website project, or website re-launch, it’s important to understand what we mean by choosing a website that’s ‘easy to edit’. Gone are the days where your only option for editing your website was to phone up your web developer and pay hefty hourly rates for them to add to and change your copy! Companies should be able to have full editorial control over their content, with the ability to create whole new web pages, add images, documents, hyperlinks and even input SEO data with ease. Not only is this cheaper than paying someone else to do it, but it also means that you have the power to influence your website’s search engine results positioning on Google.
Through an effective and user friendly ‘content management system’ (CMS), easy to edit websites should work for you – not the other way around.
Choosing a content management system
At Digital Design, we’ve been working as Umbraco certified partners for a good many years, on all of our website projects. Umbraco is an advanced CMS that allows providers like us to create anything from simple small scale websites, to highly complex websites, for clients like you.
Unlike other CMS’, Umbraco makes use of an easy to use ‘content’ tree, which displays all of your website pages in an simple format so that any page can be quickly found and edited, reducing administration burden and increasing the ease of content management.
Furthermore, Umbraco allows for complete control over not only a website’s copy, but it’s design and appearance – without notions like ‘themes’ or ‘skins’ that can often limit what websites can look like, and what they can do. As a direct consequence of this enhanced flexibility, it allows for full customisation of your publishing needs – basically, an Umbraco website can be whatever you want it to be.
So if you have specific or dynamic content requirements and don’t want to be constrained by design challenges of other CMS’, Umbraco should be high on your consideration list, especially as Umbraco websites can be enhanced with rich functionality when your website starts to grow.
Who’s using Umbraco?
Umbraco has found favour with many household names – some of which you may recognise, including: Costa, Heinz, Microsoft, Tesco, Vogue and Wired, and the website you are reading now is also built on Umbraco.
For more information on Umbraco and new website projects, feel free to visit ‘easy to use website’ page.