- Custom theme for Foundations system
- Translating the 'brand' to digital
- Unique wager interface
The Racing2Day project was an exciting opportunity for the Digital Design team to work with one of the market leaders in online gaming.
Racing2Day has gone from a start-up to one of the most sucessful online gambling companies in the world in little over 2 years. Using a pari-mutuel betting system, the company allows users to place bets on US and International horse racing events securely over the internet and receive real-time information on results.
Vincent Caldwell, Managing Director of Racing2Day, has worked with Digital Design and PDMS on previous ventures and knew that they would be the right supplier for his latest project. Racing2Day was especially keen to use PDMS Foundations software which allows information to be managed and sorted with the minimum amount of administrative effort.
"We were not only impressed by the flexibility and scalability of PDMS' Foundations software which is crucial for a new and rapidly expanding business venture, but also their in-depth knowledge of the industry," said Vincent.
Digital Design's contribution to the project was to deliver a bespoke website theme for the Foundations system, which reflects the company's high professional standards and passion for online gaming.
The Racing2Day website is a sophisticated and information rich environment, which meant a challenging design phase for the team. A particularly notable part of the design was the creation of an innovative wager slip interface that allows users to place a number of different bet types, for example exacta, trifecta, quinella, from the same online form.