What the client says
"We undertook the internal relaunch of the ferrysoftware.co.uk website following PDMS’ acquisition of certain parts of the business and assets of Maxima Information Group Limited. The website needed to showcase the newly acquired Compass ferry ticketing and reservation product as a market leader and innovator within the global technology sector.
Our brief to the Digital Design and Rooi team included the requirement for a fully responsive website that would stand out from our competitors. We are delighted with the results – a 'stand out' website that has also been optimised for mobile devices".
Derek Rae, Operations Director, PDMS
- Click Dimensions integration (Contact Form and Newsletter sign up)
- Fully responsive
- Google Analytics
- Latest News
- Parallax scrolling
- Social media links
- Umbraco content management system
- Video integration
Beginning with a complete product rebrand, the Digital Design team created the Compass concept and logo to complement PDMS’ existing suite of software products.
The subsequent stage of the project involved a research phase to understand the product’s target market, stakeholders and competitive environment in order to create a compelling online product proposition.
Using Umbraco content management system, Digital Design developed a fully responsive website with parallax scrolling, video integration and Click Dimensions compatibility (marketing automation solution) for newsletter and contact form integration.
The design of website itself utilises strong calls to action with a clear navigation, descriptive visuals and persuasive copy to achieve an effective user experience.